Alex Mwakideu has offered a candid explanation of why the Christmas season often pushes men into spending money without much thought. Speaking on his radio show on Wednesday, December 24, 2025, the popular media personality broke down the emotional and mental shift that comes with the festive period, explaining how happiness, excitement, and celebration quietly override financial caution.
According to Alex, Christmas carries a unique emotional energy that affects how people think and act, especially men. “Krismasi ni msimu ambapo watu, wanaume especially, kuna roho ya furaha,” he said, noting that the feeling does not spare anyone, including himself. He openly admitted that the festive mood is powerful and almost impossible to resist once it sets in. “Mimi tayari nishatekwa,” Alex said, explaining that Christmas excitement takes over both the body and the mind without warning.
He described the sensation as something sudden and almost physical. “Kuna kitu ambayo huwa inafanya mtu ni kama sindano fulani inakudunga,” he said. In his explanation, the body relaxes, the heart fills with joy, and the mind settles into a calm state. “Mwili inaskia imerelax, roho inaskia imefurahi,” he added. This calm and happiness go beyond surface emotions and affect deeper decision making. “Akili inaskia imetulia, nafsi iko hewani, inapepea,” Alex explained, painting a picture of a mental state where caution fades and spending feels effortless.
In that moment, money stops feeling like something to guard carefully. Instead, it becomes part of the celebration, flowing easily as part of the joy that defines the season.
How does the festive mood change spending habits?
Alex explained that once the Christmas mood settles in, spending naturally increases. “Utajikuta kwamba wallet yako unaifungua sana,” he said, noting that men tend to become more generous and less guarded with their finances. The act of spending feels normal, expected, and even rewarding during this period.
He also pointed out how mobile money platforms make this habit even easier. “Na kama wewe ni mtu wa mpesa, kidole chako utapata kila wakati kiko katika ile app,” he said. According to Alex, people find themselves opening the app repeatedly without hesitation. “Unaweka tu pin,” he added, emphasizing how effortless transactions become when the festive mood takes control.
What makes the situation more challenging is that spending feels good in the moment. “Na unafurahia by the way,” Alex noted, explaining that the joy of giving, paying, and celebrating removes any immediate sense of regret. The happiness masks the consequences, making it difficult to slow down or stop.
Why mixing alcohol and money becomes risky during Christmas
While Alex acknowledged that festive spending is often driven by positive emotions, he issued a strong warning about alcohol. “Lakini ukilewa, wachana na mpesa,” he said firmly, stressing that alcohol significantly worsens the situation. According to him, once alcohol is involved, spending can quickly turn reckless.
He repeated the warning for emphasis. “Mwanaume ukilewa wachana na mpesa kabisa,” Alex said, advising men to deliberately separate drinking from financial decisions during the festive season. Alcohol lowers judgment, and when combined with the already relaxed Christmas mindset, it creates the perfect conditions for financial regret.
Alex’s message highlights a reality many experience every December. Christmas brings joy, generosity, and celebration, but it also quietly reshapes how people relate to money. His advice encourages awareness rather than guilt, reminding listeners to enjoy the season while staying mindful of their limits, especially when excitement and alcohol are part of the equation.
By Risper Akinyi